A Roadmap for Natural Capitalism

Read A Roadmap for Natural Capitalism

Reflect on the four major “shifts” in business practices the article references. In your journal, identify examples of businesses that have implemented each of these shifts. Don’t just repeat the examples the article mentioned. Think of other businesses. If you aren’t able to come up with examples, reflect on why that might be the case.

Again, be sure to write down any ideas or terms that are unfamiliar or confusing.